Looks like Google and Facebook will be competing with FriendFeed

FaceBook has been slowly updating the Mini-feed displayed on a user’s profile page to look more and more like a FriendFeed-esq lifestreaming application, by allowing you to include actions from other sites, and now allowing comments on the items.

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Triston McIntyre has a good post on the details and possible implications of these changes on Profy, especially as to why FriendFeed probably doesn’t have to worry too much about this:

In execution, I seriously doubt Friendfeed has anything to worry about. Though Facebook does have a friends feed on each user’s homepage, and individual mini-feeds on every user’s profile, Facebook’s feeds are structured very differently than FriendFeed. Where on FriendFeed, the feed is pretty much the focus, mini-feeds on Facebook are largely overlooked, except perhaps by those jealous lovers and "interested" others (oh, come on, everyone has them.right?).

Facebook is essentially Social 101 for those looking to get connected to friends. Platforms like FriendFeed and Twitter, at least at this point in time, are just a higher level of social media. Adoption of both platforms is increasing, but I don’t think that FriendFeed needs to worry about losing its user base to Facebook-happy comment heads. Sleep easy, FriendFeed, and enjoy the flattery by imitation.

However, Google Operating System has a post today outlining the features in the new beta of the iGoogle homepage.  The new iGoogle will have a lot more ‘social’ features in in, including a gtalk chat & gmail directly on the page, but the thing that I noticed was the ‘Updates’ box on the right.  This seems to be a feed of all the things you’re doing on Google’s products.  The box there has a number of items on it: shared items from Google Reader, photos from Picassa, shared themes for iGoogle, shared gadgets and status from Gtalk.  There’s also the ability to add free text (and presumably links) in a box above the list.  There doesn’t seem to be any non-google content in there, but I can’t believe that it would be possible to do that.  If it’s not a feature now, you know it will be very soon.

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So FriendFeed may have some more competition in the not too distant future.